Evidence-led economics

ROI models

Explore how operational and financial outcomes could be reasoned about. Models are illustrative until grounded in your baselines. We separate published research, customer results, and hypothetical scenarios — and we will not invent figures.

Evidence classes we use: published customer results (sourced) · independent research (sourced) · fynqAI customer results (measured) · illustrative ROI scenarios (assumptions stated). This page currently ships an illustrative lead-engagement model only.

Lead engagement ROI

Illustrative ROI scenario. Editable assumptions — not a guarantee. Revenue ≠ profit. Final ROI for a custom engagement requires your operational baseline.

Monthly website visitorsTraffic entering the engagement funnel

Current conversion rateVisitors → qualified lead / meeting today

Modeled conversion rateAssumed rate after engagement system

Average order / deal valueAverage revenue per converted opportunity

USD

Gross contribution marginContribution after variable costs

Current monthly follow-up costPeople/tools spend on chase & booking

USD

Proposed monthly solution costEstimated engagement cost for comparison

USD

Modeled monthly outcomes

Incremental qualified leads: 90.0
Incremental revenue: $40,500
Incremental gross contribution: $14,175
Follow-up cost (current): $2,500
Net benefit (contribution + cost context − solution): $12,675
Simple payback (months): 0.2

Classification: Illustrative ROI scenario. Not a published customer result. Adjust inputs to your baseline before any commercial decision.

Need a model tied to voice recovery, inbox time, or invoice throughput? Bring your baselines — we’ll build the calculation around real numbers, not slides.

Discuss a baseline assessment